This 60-minute webinar will introduce producers and stations to AIR’s CPB-funded initiative, Localore, which will provide more than a million dollars in new funding to producers across the country to "turbocharge" invention in journalism and storytelling at local public radio and television stations.

Producers will be selected through an open, competitive process, challenging applicants to share their "big idea" for a nine- to 12-month station-based collaborative project slated to begin in March 2012. At the same time, stations will be invited to throw their hats in the ring as potential incubators by submitting a three- to five-minute audio or video piece to AIR's on-line Station Runway, showcasing their creative culture and goals for engaging new community members. (More details here: http://www.localore.net)

Watch the archived recording to hear more about AIR's vision for the project, and participate in a nuts-and-bolts discussion of how to pitch ideas or submit to the runway.