Over the last few months there have been some very exciting changes in Google Analytics. Along with the new interface, there are new features like custom variables, marketing channel reports, visitor pathing, and tying events to goals just to name a few. If that’s all Greek to you, don’t worry. This webinar is designed to teach the real business potential of Google Analytics v5. Now is the perfect time to learn how the data can help your organization. Do certain campaigns drive more time on your site?When a visitor enters your site, how do they find what they are looking for? How many different campaigns do visitors touch before they convert?
This webinar will focus on some of the new and powerful features in Google Analytics v5 and how they can be applied to the public media industry. Corey Spencer from Keystone Solutions (a premiere digital analytics consulting agency) will use data and reports from actual stations to demonstrate some of these new features as well as the best practices for getting the most out of your web analytics.