Using Social Media to Enhance Service and Sustainability

 

Still trying to figure out how your station should be using social media?  It can help accomplish programming, fundraising, journalism and community engagement goals and this webinar will help your station focus its effort. Learn how as iStrategy Labs and the Corporation for Public Broadcasting (CPB) present the tips and tools included in the Public Media Social Media Handbook.  After much discussion with public television and radio stations, iStrategy Labs has developed a handbook that will help stations to design social media campaigns from establishing goals and determining staff roles to creating content and measuring performance. 

Presenters

  • Katie Lancos (bio)
  • Creative Strategist
  • iStrategyLabs
  • Daniel McCoy
  • Project Manager, Media Strategies
  • Corporation for Public Broadcasting (CPB)
  • Alison M. White (bio)
  • Vice President, Media Strategy Operations
  • Corporation for Public Broadcasting (CPB)