Recent Experiments in Pledge-Free Streaming

Have you considered offering an online stream during your pledge drives that does not include pledge breaks? Two public stations are experimenting with this technology and are eager to share what they've learned. Please join the Integrated Media Association and the National Center for Media Engagement for a one-hour webinar that will explore what pledge-free streaming could mean for you and your organization. Representatives from WGBH and KQED will explain the process of implementing a membership paywall, share lessons learned, and answer your questions. Join us!

Presenters

  • Jeannie Ericson (bio)
  • Executive Director
  • Integrated Media Association (iMA)
  • Robert Lyons
  • Director of New Media for Radio and Television
  • WGBH
  • Tim Olson (bio)
  • VP, Digital Media and Education
  • KQED (KQED Plus, KQET, KQEI)