What Mobile Strategy is Right for your Organization?

There is no shortage of ideas and opportunities in the mobile arena: Streaming, donations, program guides, text messaging, local events, mobile web sites, android, iphone . . . the list goes on. What’s the best strategy for your organization? How do you execute it most effectively?  And how will it impact your organization?
 
This webinar, hosted by iMA in partnership with NCME, offers an in-depth look at these issues. We hear from three different public media organizations that share their experiences addressing the mobile challenge. Tune in to learn the pros and cons of different approaches to mobile strategy.

Presenters

  • Jeannie Ericson (bio)
  • Executive Director
  • Integrated Media Association (iMA)
  • Seth Lind (bio)
  • Production Manager
  • This American Life
  • Alan Melson
  • Director of Interactive
  • KERA
  • Mike Williams
  • Interactive Services Manager
  • WITF