Public Media

Social Media Handbook

Tips, tricks, tactics, and tools for your station

This is a social media toolkit for public media stations to utilize in their campaigning efforts. It contains information on relevant tools and social media outlets, and how to use them to develop effective campaigns for fundraising, programming and engagement. It also includes case studies of past successful uses of social media, as well as tools and services to use to monitor social media. For more info about this handbook, click here.

• 1. Introduction
• 2. Justifying Social Media in Public Media
• 3. Designing a Social Media Campaign
• 4. Creating Content
• 5. Measurement and ROI
• 6. Reporting
• 7. Writing a Social Media Policy
• 8. Case Studies
• 9. Communities of Practice
• 10. Directory of Tools