Blueprint For a story of Impact
Think about your audience first
The audience for this story is a community partnering organization. They'd like to include the story in their newsletter. A staff member of the organization is a major "character" in it for that reason.
Choose the important piece
This story features "Kids Hunt for Health," a major initiative at WFSU Public Television. We can't write about all the activity components in the story, so we've chosen to focus on the component that achieved the best results: the geocache hikes.
connect to people
Direct quotes from the employee at the public television station and the community partner demonstrate the excitement they feel about the activity and compel the reader to care about it.
Make it personal
Data from participant surveys is interspersed with anecdotal information, which makes the story personal. Photos also make the story "real" and help the reader become involved in it.