A collection of tools and resources to support the CPB Public Service Media Economic Response Initiative to help stations serve communities. |
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Additional TOUGH TIMES TIPSAs part of the Facing the Mortgage Crisis initiative, KERA television and radio pooled their resources to support North Texan families through job loss and potential foreclosure. WCNY in Syracuse inspired unemployed citizens and helped some get back to work through an initiative called Community Intervention. Read the story. I.O.U: Stories of Being in the Hole: Vocalo.org 89.5FM implemented a month-long initiative on debt, dedicating multiple platforms to story sharing and expert advice. Read the story. Seattle’s KCTS convened over 30 community organization to implement “Tough Times: Rising Above the Financial Crisis” and link citizens with much-needed economic resources. Read the story here. WEDU Project Offers Hope: Through WEDU’s Blue Sky Project, Tampa-area professionals without jobs can take on meaningful work at the station to network and fill the hole created by unemployment. Read the story. VPR Motivates Community to Reach Out: VPR encouraged Vermonters to support one another through the harsh economy with the station-wide initiative Reaching Out. The engagement connected people to resources and confirmed VPR’s role as essential to the community. Involve Community for Radio Pledge Success: WTIP-Northshore Community Radio in Grand Marais, MN revolutionized its recent membership drive with a new format and an “Acts of Kindness” community engagement component. As a result, the station connected with community members in a new way while reaching its funding goal despite local economic struggles. Read More Researching Community NeedsThe economic crisis is affecting young Americans in unique ways. To help them:
Economic Support Efforts
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Engagement Ideas & Resources:Senior citizens are in need of support — The Associated Press reported there will be no cost of living increase for the 50 million Social Security Recipients next year. According to a study from Charles Schwab Company, 9.5 million senior citizens who were once retired hope to go back to work due to the economy. Your station can support them online by linking to Experience Works, a national, community-based organization that assists older adults with job training. With the youth unemployment rate at its highest level since 1948, growing numbers of teens in your community are looking for things to do. Read the details and consider how you can engage them. For ideas about what to do with teens, see repository entries: IPB’s Kickin’ It at Kickapoo and KZMU-FM’s Voices of Youth-Moab Share Recovery Act Opportunities with your community, including recovery-related jobs, contracting projects, grant information and more. The National Consumer Law Center offers a Student Loan Borrower Assistance Program. Put it on your site as a resource for borrowers who want to know more about their options. This LA Times article is a helpful resource for citizens to find important information about COBRA. NPR’s The Joy of Work offers a perspective you may not have considered—the increased difficulty of finding a job when one is developmentally disabled. Community needs shift as homelessness increases in suburbs and rural areas, as reported in USA Today As an annual event in Lansing, MI, Be a Tourist in Your Own Town is a model demonstrating that connecting with your community can help stimulate the local economy. Capital Public Radio interviewed homeless community members at a local health and information event. CPR’s Living Homeless features stories that contradict stereotypes of the homeless population and show people who are generous and hopeful despite hardship. Help community members decipher today’s economic terms by linking to NPR’s Planet Money Glossary. Connect your community to resources like this informational site about new educational opportunities for unemployed workers; and this assessment tool for people to learn if they’re eligible for the Supplemental Nutrition Assistance Program (SNAP). Get inspired by learning how some U.S. regions are using their stimulus funds. The Columbia Journalism Review compiled stories from 10 local news source to showcase the myriad of uses, from green building to alternative energy and iphone technology. The New York Times recently reported on the economy-related rise in emotional health problems. Read the article to understand how to support these community members. Learn how to manage volunteers more effectively using online tools. Listen to the podcast from the Chronicle of Philanthropy. Don’t overlook the Exurbs (outer Suburbs) when considering target communities for your Mortgage Crisis engagement. According to the Wall Street Journal, the Exurbs are some of the communities most in need of help. The home-foreclosure crisis isn’t limited to urban and suburban areas, but has also affected rural America. Read the Wall Street Journal article for details that will help you serve rural families in need. |
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Minnesota Public Radio has created a variety of online interactive tools to help community members consider their personal spending choices during the current economy. They include
Chicago-area Vocalo.org is throwing an event this month called How not to lose your House Party. Guest will receive practical advice for the current housing situation, food and drink, and a chance to hob-nob with a popular DJ. Entrance fee is a canned good to benefit the Greater Chicago Food Depository. 
For resources to create thought-provoking coverage of the American economy, visit
The Cincinnati- area Red Cross is offering college students who were unable to find paid summer jobs a chance to do something meaningful with their free time. Red Cross is preparing them to teach health and safety instruction in local schools as volunteers. 


