The National Center for Media Engagement (formerly NCO) hosts audio calls and webinars to bring important information to public broadcasting community engagement professionals.
WEBINARS
Engage Your Community with God in America discusses engagement and development opportunities from God in America, the six-hour series coming to PBS this fall from FRONTLINE and American Experience. Presenters include series producers Michael Sullivan and Marilyn Mellowes; Bobbie Fisher of WHRO, Virginia, which already has launched engagement activities; Deborah Turner, executive director of DEI's Leadership for Philanthropy Initiative, to address both immediate and long-term development opportunities; and series outreach director Erin Martin Kane, to discuss national engagement partnerships with the Pew Forum on Religion and Public Life, The Freedom Forum First Amendment Center, Sacred Space International and other groups.
Two different communities at opposite ends of the country have something special in common--very successful engagement experiences involving public media. Jerry Brocklehurst of KKCR radio in Hanalei, Hawaii, and Brenda Williams-Butts, of WNYC, New York, share their stories and lessons learned in Inspiring Engagement: Learning From Success.
How can public media better engage ethnically diverse communities? Representatives from the National Minority Consortia (NMC) draw upon their experience creating My Source testimonials as a springboard for discussion about how to better engage ethnically diverse communities during Growing Your Diverse Audience: A Conversation with the National Minority Consortia. Download handouts prepared by NMC about "lessons learned" from creating My Source spots and resources available to stations for engaging in diverse communities.
Deanna Zandt, author of Share This! How You Will Change the World With Social Networking, and Jessica Clark, director of the Future of Public Media project at American University's Center for Social Media, team up to illuminate how social networking can expand the reach and impact of public media in Beyond the Buzz: Why Public Media Need Social Networking.
During LZ Lambeau: Lessons in Reaching Thousands, panelists from Wisconsin Public Television provided insight on why they launched their powerful Vietnam veterans' homecoming event and offered "lessons learned" for communities considering a similar project. We also heard from WGVU's Tim Eernisse, who is working on a veterans' homecoming to be held in Michigan, July 2010.
Our Public Insight Journalism = New Voices; New Stories webinar provides powerful examples of how participatory journalism can engage and enrigh local communities. Listen to colleagues from American Public Media introduce their Public Insight Network and explain how it has the potential to revolutionize public media newsrooms. We also hear from stations who have implemented public insight journalism programs. They describe the successes, challenges and opportunities of this new type of news gathering. (June 2, 2010)
Learn about the power of Twitter chat during Collaboration and Communication: Public Media Chats, a webinar from May 26 with presenters Robe Bole of CPB, Julia Schrenkler of Minnesota Public Radio, Social Media Consultant Katie Kemple, and organizers of the weekly Public Media Chats. The hour-long presentation includes best practices for “chatting” with community members and questions organizations should ask themselves before facilitating them. (May 26, 2010)
We explore recently-released analysis from the CPB-funded Facing the Mortgage Crisis (FTMC) national initiative in our Station Characteristics That Lead to Success webinar. Mass communications Professor Dhavan Shah and KETC's Vice President of Education and Community Engagement Amy Shaw present best practices that demonstrate how your station can better impact the community it serves. Access the PowerPoint presentation here. (May 5, 2010)
Our Models and New Ideas from ITVS webinar explores innovative media content on a diverse range of issues, from women's empowerment to the environment and more. Hear ITVS' Chi Do promote the upcoming season of Independent Lens, listen to stations that have effectively engaged their communities through ITVS' Community Cinema and Community Classroom projects, and tour the new interactive game for the film Garbage Dreams. (Apr. 28, 2010)
Our Engaging Communities with the 2010 POV Season webinar offered a preview of multi-platform content about issues that will resonate with your community. POV's Eliza Licht and Theresa Riley present clips of 2010 POV films and discuss strategies for using POV content and resources to impact local communities. Access the webinar's PowerPoint presentation here. (April 14, 2010)
The Online Engagement from Not In Our Town (NIOT) webinar takes you inside NIOT's new website, exploring the multi-platform tools stations, schools and communities can use to create more tolerant environments. NIOT Executive Producer Patrice O'Neil provides an overview of the initiative's 15 year history in public media and discusses emerging opportunities. (Mar. 24, 2010)
The Google Broadband Initiative Educational Webinar, presented in partnership with American Public Media | Minnesota Public Radio and made possible by funding from the Corporation for Public Broadcasting, explores Google’s Fiber for Communities project and offers advice for how public media can be part of this exciting opportunity. The presentation includes Q&A with Minnie Ingersoll, product manager of Google’s Access team, as well as perspectives from national broadband and public media experts. The Blandin Foundation compiled a list of FAQs from the webinar, which may be found here.
Watch The Public Media Economy Story, the third in our series of webinars about CPB's Public Media Economy Collaboration. Hear panelists from WNYC, Public Interactive, Nightly Business Report and Marketplace present widgets, blogs, videos, mapping and crowdsourcing tools your station can use to augment its work around the economy. (Feb. 24, 2010)
Webinar: Innovative Media Models from Makers Quest 2.0 (MQ2) MQ2, from the Association of Independents in Radio, Inc. (AIR) and CPB, is generating producer-driven new media through a mix of traditional public radio and digital media. Learn how these models are impacting local communities. Also, read the Q & A doc. It covers questions presenters were asked and questions we ran out of time for. (Feb. 10, 2010)
Webinar: Advice on Broadband Funding Applications Hear from Joanne Hovis, president of Columbia Telecommunications Corp. and authority on community broadband topics, as she explains broadband funding opportunities from The Recovery Act and answers questions to help maximize your chances for funding. (Feb. 4, 2010)
Webinar: The Public Media Economy Story Discover resources and the latest multi-platform tools to enhance your station's local efforts around the economy, including the latest economy-focused resources from Knowledge Network. (Jan. 27, 2010)
Due to technical difficulties with audio output, Public Interactive panelist Angie Tung was present during our Webinar, but unable to showcase a previously prepared Knowledge Network guide. We apologize for any inconvenience. For more information on the Knowledge Network, please visit a previously archived webinar, or write to angie@publicinteractive.com
Webinar: NBPC's Public Media Corps Hear how the National Black Programming Consortium will use social media to expand the reach and relevance of public media to underserved groups through Public Media Corps (PMC), a new initiative that could reach more than 3 million Americans. (Jan. 13, 2010)
Webinar: PubCamp 101 Learn to create a PublicMediaCamp (aka. PubCamp) in your local community. Peter Corbett (iStrategyLabs) and Jonathan Coffman (PBS) offer step-by-step instructions and explain the benefits of this collaborative event. (Dec. 16, 2009)
Webinar: National Parks: Engagement and Storytelling Stations share results from their online and in-person efforts around Ken Burns’s The National Parks: America’s Best Idea. (Dec. 9, 2009)
StoryCorps’ National Day of Listening – Learn how stations are using StoryCorps’ National Day of Listening (Nov. 27) to engage the communities they serve, and improve their own community-listening skills in the process. Visit the discussion page on Facebook for more resources. (Nov. 11, 2009)
Webinar: Story-sharing Webinars about CPB’s Economic Collaboration – Enhance your station’s coverage of the economy by joining us for the first in a series of webinars created in partnership with PRI. It includes free online tools, samples of how stations are using materials and a tour of the Knowledge Network, an online destination with tools from more than ten public media partners. (Oct. 28, 2009)
Webinar: Facing the Mortgage Crisis – Stories of Impact and Station Sustainability – Learn how KETC and other stations gained a deeper connection to their communities and, in many cases, acknowledgment from community members that public broadcasting is a vital presence worth sustaining. (Oct. 14, 2009)
Webinar: Facebook: Finding Your Station’s Voice, a co-presentation with NETA – Curious about how your station can use Facebook? John Bell, director of membership and communications at Oregon Public Broadcasting (OPB) and Bryce Kirchoff of the National Center for Media Engagement explain what you need to know to create a presence for your station on this social networking phenomenon. Presented by NETA and NCME. Join the Forum Now. (Sept. 23, 2009)
Webinar: Trends in How People Use the Internet – Deepen your understanding of how people use the internet and social networking to connect with content and each other. Lee Rainie, director of the Pew Internet and American Life Project, will share research to help you target and engage different audiences online. Join the Forum Now. (Sept. 9, 2009)
Webinar: Of the People and For the People: Community and Donor Engagement – The 60-minute webinar, adapted from a presentation at the 2009 Public Radio Development and Marketing Conference (PRDMC), includes valuable content for both radio and television stations. Non-profit development experts from The Ostroff Group join NCME to discuss aligning community and donor engagement to deepen your station's relevance in the local community. Join the Forum Now. (July 29, 2009)
Webinar: Integrating Social Media into Engagement – Experts explain the basic components of social media and offer techniques for applying them to station engagement. Join the Forum Now (June 24, 2009)
Webinar: Conducting High-touch Multi-media Town Halls– Learn to leverage social media tools and other resources to conduct more engaging, high-touch town halls and call-ins. Join the Forum Now (June 17, 2009)
Webinar: Gauging Your Station’s Connectivity to Community, Learn to use new NCME tools to better understand and strengthen your station’s connectivity to your community. NCME staff walk you through the process that begins with an online Diagnostic Survey and internal conversation. Join the Forum Now (May 27, 2009)
Webinar: Researching Community Needs: Data, Summits and More, Prof. Bill Pinkovitz at the Center for Community and Economic Development and Michelle Kosmicki, research manager at NET help you gain a clear picture of your community’s needs and understand how you can support them. Using online sources, they guide you through the data collection process giving you resources and tools that you can immediately apply to your work. Join the Forum Now (May 13, 2009)
Webinar: Engagement Models from Community Radio Stations,Mark Fuerst of Integrated Media Association (IMA) and Youth Radio's Nishat Kurwa present cutting-edge models and best practices that will help you focus your increasingly-precious station resources. Join the Forum Now (April 29, 2009)
Webinar: Tools to Support First Engagement Steps, Ready to engage your community but wondering what's the best first step? Watch this webinar and tour the National Center for Media Engagement Web site for tools and community engagement strategies that will work best for your station. (April 8, 2009)
Webinar: Helping Our Communities Make the Switch, important information on the analog shut-off and digital transition. (March 25, 2008)
AUDIO CALLS
- Audio Call: Building TV-Radio Partnerships for Effective Community Engagement, an NETA/NCO audio call (Oct. 21, 2008)
- Audio Call: From Outreach to Community Engagement, a discussion around the topic of the difference between outreach and community engagement. (July 31, 2008)
VIDEO CONFERENCES
- 2009 Pipeline LIVE: Focusing on the Economy, Learn about television, radio and online economy-related content that offers the greatest potential for impact in your community. (July 15, 2009)









