Organizations that Shift Their Thinking:

• Turn outward and reorient themselves toward the community.
• Are open to change.
• Innovate and experiment with new ways of working internally and externally.
• Focus on community needs rather than the organization.

Resources to help Shift Your Thinking

Introducing Community Engagement

Introduces and differentiates the concepts of community outreach, educational outreach and community engagement.

What Is Community Engagement?

Taken from NCME’s Engagement Guide for Producers, this page explains community engagement from a producer’s perspective and offers tactical examples.

10 Reasons to Engage

Major reasons why your station should invest in engagement.

Story of Impact

Changing Kentucky’s
Conversation about Health

KET (Kentucky Educational Television) worked with a community partner to host a town hall—which was taped and televised—on local health and health equity. The event, which drew over 500 people, helped surface the community’s thoughts about health issues and their relationships to socioeconomic factors. Feedback gleaned from the town hall helped serve as a springboard for ongoing health-related engagement to serve the community.