New Resources Available at FluPortal.org
Specifically designed to serve public media, CPB-funded fluportal.org provides multimedia tools, coverage suggestions and community-building strategies to help stations address H1N1 in local communities.
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Communicate the facts about H1N1; embed this video on your station’s Web site.
CDC Chief Science Officer Dr. Anne Schuchat answers parents’ questions about the 2009 H1N1 flu and the vaccine to protect against it.
Running Time: (9:55)
Release Date: 8/20/2009
What is your station doing locally to respond to H1N1?
Contact your local health authority to learn about response efforts and organizations involved in them. Ask what they need and how the station can help. To find out who to contact, visit State-by-State Pandemic Information.
Collaborate with others in your community who are also involved. Now is the time to
share ideas and build on each other’s work. Before setting off on your own plans, discover what other
organizations are already doing and work together to strengthen the impact.
Act as the glue between the various health organizations in your area.In stressful times, these organizations often work without knowledge of what others are doing. Your station can convene them to share ideas and learn from each other.
Connect your community with the information they need. The number of resources available online can be overwhelming—especially during times of crisis. Post the most pertinent resources on your station site and use PSAs or your monthly guide to tell people where to find them.
Provide multiple entry points to your H1N1 content (in-person, online, via social media, on-air). This is essential if the audience you need to support differs from the audience you typically reach. It can be the same content delivered across multiple platforms.
Help local citizens support one another by involving them in two-way dialogue. Use an
online forum, phone bank or on-air town hall to give citizens the chance to share what they’re doing
and how they’re coping with the outbreak.
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Resources to offer citizens:Access your state’s pandemic response plan Where You Live: Click on your state to find information about your state and local planning and response activities. Community Planning: Checklists and Planning Guidelines for community strategies that delay or reduce the impact of a pandemic PandemicFlu.gov One-stop access to U.S. Government swine, avian and pandemic flu information Get HHS.gov widgets for your site: Look at the bottom of this page for 2009 Flu Info widgets CDC Hand-washing video with code for embedding the video in your site Red Cross Influenza Fact Sheet
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A collaboration between HHS, the Ad Council, Governors from across the country and Sid the Science Kid has launched a new PSA campaign about the importance of flu prevention. Links to the 30 second videos are at Flu.gov/psa. PBS NewsHour has created Web pages of local and national flu resources to accompany its doc Anatomy of a Pandemic. Visit FluPortal, a CPB-funded project, to watch a new video from Health and Human Services about the safety of the H1N1 vaccine. Embed it on your site to combat any myths circulating in your community about the risks of the vaccine. How Flu Travels is a great one-sheet from CDC explaining spread pattern and prevention of H1N1. PBS is feeding English and Spanish versions of two Sesame Street H1N1 Flu Virus PSAs on 11/6 @ 3pm, reel 338, HD03 and again on 11/9 @ 3am on HD03. One demonstrates the right way to sneeze and the other urges those who are sick to stay home from school. Contact Bobbi English at Sesame Workshop for questions. The Oct. 7 Webinar from FluPortal includes an overview of the site's many resources and suggestions from NCME on how to use them. PBS Engage created “Best Practices: Prepare for the H1N1 Virus Online.” Access it through PBS Connect or contact Amy Baroch for a copy. Specifically designed to serve public media, CPB-funded fluportal.org provides multimedia tools, coverage suggestions and community-building strategies to help stations address H1N1 in local communities. The American Lung Association has created an online flu clinic locator as part of its High-risk Influenza Immunization Program. Share it with your community. Sesame Workshop joined with three federal agencies to teach flu prevention tips to American children. Four video PSAs featuring Elmo and Gordon have been distributed nationwide and are available to embed on your site from www.flu.gov. NOW has posted a child-friendly educational video from BrainPOP about the facts and misconceptions associated with the Swine Flu. Consider it for your site. Harvard School of Public Health survey results reveal the financial fears your community members associate with the potential return of Swine Flu. Answers that People Need: Use this link to FAQs on the World Health Organization (WHO) Web site to help your community understand the decision to declare Swine Flu a pandemic. This New York Times video explains how the decision to raise the pandemic alert from Phase 5 to Phase 6, the highest level, could benefit all of us. |
